Results show that over 75 percent of the organizations have gained big payoffs with the application of big data and analytics in their organization. Also the Return on Investment (ROI) has increased within six months of application. Certainly executive support as well as their involvement in analytics is vital to value creation since in organizations with low levels of executive support, analytics implementations are hampered by lack of funding, resources and follow through. Besides, strong governance and security are important in instilling confidence in the data, and trust is necessary. Also the direct factor which has implication on organization's value is the trust between people within an organization. This is not trust in the quality of the data but the old fashioned trust that is earned by getting to know someone's character and what they are capable of delivering. The level of trust - a belief that others will do a competent job, deliver on promises and support the organization's best interest - among executives, analysts and data managers significantly impacts the willingness to share data, rely on insights and work together seamlessly to deliver value. Read more at: http://www.informationweek.in/informationweek/perspective/286293/roi-about-trust