CRM can provide amazing benefits for your business. Companies can deliver a personalized experience by knowing their customers. However, by purchasing a CRM system will not increase your profits. You will need to put in time and effort to realize the benefits. In short, CRM is a science, not magic.  Read more at: http://it.toolbox.com/blogs/insidecrm/9-reasons-why-crm-for-your-business-is-science-and-not-magic-70217

Many companies are focusing on the mobile site as new devices and new operating systems are coming up. But, they don’t consider performance of the mobile site. Companies must ensure that their mobile sites are both quick to load and reliable and if a mobile site loads quickly, organizations will not only have a new avenue to reach customers, but they will also have more data about customers. The ability to collect and analyze these huge amounts of data will create an opportunity for companies to create a personalized experience for their customers. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/capturing-the-mobile-content-opportunity/1729