A smart business person knows how to use his/her’s Instagram profile to its full potential. Instagram provides a platform in building trust, also contributing to the long term loyalty of the brand. A strong customer relationship is extremely valued. Frequent interactions and word of mouth engine have proved themselves to be very important factors in strengthening the customer relationship over time. A few social media marketers pay a lot of importance on the follower counts and ratios. But on the other hand having a small number of followers who see the brand in a positive light is more valuable for the business.

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