ERP software and databases are not always geared toward presenting management-level views of operations. That’s where the customer relationship management system comes in. One issue companies may face is the quality of CRM data. Author David Gillman (Analyst with Studio B), is assuming that the CRM system hold the detailed sales records along with the history of customer contact. Based on that he writes in his article about some ways in which CRM-based analytics can improve distributor operations. They are - Management-Level Dashboards, Predictive Order Analytics, Trend Analysis, and Marketing Improvement. Read more at - http://it.toolbox.com/blogs/insidecrm/4-ways-crm-analytics-makes-distribution-more-effective-70451