Understanding and collecting data is an important part of viable businesses nowadays. Big data helps us in that with its many applications in various spheres. Big data is not only limited to marketing applications, it can analyze structured and unstructured data searching for purchase patterns, build logs and store day to day information. Big data has helped optimize business performances, has led to an increase in productivity and thus it has made its impact felt on the profit margins. Big data empowers organizations with knowledge of their employees thus enabling interactions on an individual level. This is bound to make an impact on employee productivity eventually leading to growth of the organization in the long run. Read more at: http://www.business2community.com/big-data/big-data-a-big-impact-on-productivity-01274278