Personal Branding refers to establishing a specific image of yourself in the mind of an ideal client, so they can get to know, like and trust before they buy from you. This is very important because of too much competition. So, you need to create confidence that you can deliver on your promises. It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use. Consistency on your promises is the key to create your brand a memorable brand. If you truly want to be identified and get respected, your personal brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking of a program. Read more at: http://www.business2community.com/leadership/personal-branding-service-providers-01851797#Ksoh9ge8sO3Di4j6.97