Proximity marketing tools are an innovative new method for retailers to understand the needs and wants of their customers, as well as buying patterns. In retail technology space it was seen that there has been an increase in footfall in-store and ROI. With the advancement of technology, it will be seen that retailers will create proximity marketing networks that they can roll out across their stores. Some of these networks are private - communicating to their own customers only - whereas some of these networks are open, i.e. in a shopping center environment. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/predictions-for-proximity-marketing-2015/1310