Real-time bidding (RTB) is gaining popularity nowadays. It lets website owners sell ad impressions through an advertising exchange platform and benefits agencies, advertisers, and publishers. To know more about RTB and how you can benefit from it, follow: http://www.marketingprofs.com/chirp/2015/27207/everything-you-need-to-know-about-real-time-bidding-infographic

In a study by IAB UK Mobile ad, it was found that 52% of traffic to retail websites originates from mobile. eMarketer also said that this year, mobile ad spend may exceed traditional media such as newspapers, magazines and radio for the first time. So, mobile advertising and mobile device adoption rate is growing at a remarkable rate. Technology is also helping the mobile advertising infrastructure. Programmatic mobile advertising, referred to as Real-time Bidding (RTB), is providing answers to the question of how to target audiences in such a huge and complex environment.  To know more, follow Stephen Upstone (CEO and Founder of LoopMe)’s article link: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286