According to the H.O. Maycotte (Austin Tech), Success in real time means collecting, assessing and acting on real-time customer data.” Ability to collect data and respond towards that data separates successful brands from the crowd. Steps to make real-time data and real-time response part of your operations, especially in marketing and customer service:
• Collect and consider real-time customer data in context.
• Look for context beyond the customer.
• Give mobile and social the central roles they deserve.
• Act fast.
• Anticipate your customer’s next move.
Read more at: http://www.forbes.com/sites/homaycotte/2015/06/16/5-ways-improve-customer-service-with-real-time-data-and-real-time-responses/

Nowadays retailers are utilizing big data to improve price, product, and placement effectiveness to new in-store experiences that influence social media. But, still there is a partial connection between these innovative ideas and the real time experience in each store. So, retailers need to get real-time data from the shop floor and pass it to the decision makers and in turn can make a real difference to both profitability and customer experience. In an era where consumer behavior is changing rapidly, retailers also need to change fast by empowering those on the shop floor to respond in real time. Retailers need to ensure right products are at the right price, on the right shelf and at the right time with the help of operational analytics. Read more at: http://digitalmarketingmagazine.co.uk/customer-experience/big-data-in-a-mobile-world-shop-floor-decision-making/1460

Visual social intelligence brings businesses closer to their customers. If companies have real-time data, they can identify influencers, respond to customer concerns, and track business success. Social media intelligence gathered and analyzed by the marketing team is useful for campaign planning, PR tracking, and influencer identification. Social intelligence provides insightful information to roles across businesses. It measures the success of KPIs and other success measurement factors, thus improving customer service. Read more at: : http://www.socialmediatoday.com/content/connecting-businesses-customers-using-visual-social-intelligence