In a recent study it was found that 90% of all online community content are in English, but 72% of community visitors are not native English speakers. It is a challenge for businesses to communicate with non-English speakers. So, nowadays, businesses are switching to traditional machine translation which consist of multilingual online chat agents or real-time translation software and is cost effective. Real-time translation software or automated translation is built specifically for online community applications and will safeguard company’s branding and in turn will help to improve customer relationships. Read more at: : http://digitalmarketingmagazine.co.uk/digital-marketing-features/global-communication-and-the-importance-of-real-time-translation/1627