Every business must have a goal. But, what is a goal in business terms. It must be Specific, Measurable, Attainable, Realistic, and Time-Bound or SMART. Business goals must be more specific. But, it’s important to have the right metrics to meet the goal.  Juli Durante (a valued contributor to Business 2 Community), writes about the metrics one should consider to track goals regarding revenue and growth at - http://www.business2community.com/business-intelligence/what-metrics-are-important-to-track-for-revenue-and-growth-goals-01371656#qUBrOOx5Gil6mEec.97