According to a recent report from Marin Software, 88% of enterprise marketers are using digital retargeting to re-engage users who haven't purchased on initial visits. The most popular tools for retargeting come from Google. 89% of marketers re-target using the company's Remarketing Lists for Search Ads (RLSA) or the Google Display Network (GDN). To know more, follow:  http://www.marketingprofs.com/charts/2014/26218/marketing-retargeting-benchmarks-trends-and-challenges

Nowadays, the success of digital marketing depends on analytics and if it is used effectively, then marketers can recognize trends, uncover insights and take action such as personalizing content and remarketing. But, data loses its value if action is not taken timely. Now, the question arises that how marketers tackle the immense volume of data and take action. JD Nyland (Director of product management for Adobe Analytics), writes in this article how analytics can help in taking smarter action. To know more, follow:  http://www.cmswire.com/cms/digital-marketing/5-ways-analytics-enables-smarter-action-026782.php

Organizations now can get some insights of consumer behaviour by using highly sophisticated click-tracking tools. Remarketing is one such tool which is becoming an important part of organizations' digital marketing strategies. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the details of remarketing. For more please visit: http://www.businessnewsdaily.com/6354-digital-remarketing-tips.html