Nowadays, SEO and PPC are two essential marketing strategies. So, it is vital to first understand the difference between these two most popular approaches. SEO or search engine optimization is an organic or non-paid procedure of marketing that helps build site authority with some other benefits. PPC or pay per paid campaigns are more straightforward as a business running a PPC campaign pays for clicks, impressions or customer acquisitions. Read more at:  https://www.business2community.com/online-marketing/seo-vs-ppc-how-to-choose-whats-best-for-your-business-02162097

An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

Search engine optimization (SEO) is process through which web data is collected .Web design directly affects the efforts of SEO. Analytics evaluates whether these efforts are working or not. Some of the efforts by web design analytics that can robust the search engine performance is:

1. Site analytics tools give the insights about most popular content on the web site. Therefore, one can tailor the content according to the theme.

2. One of the crucial analytics related to the web design is how fast (speed) the page loads, Google will take in consideration the speed factor in ranking the page.

3. Accessibility of the site is also important.

4. The content of the site should be relevant, specific location key words must be used in order to attract more customers.

To know more read article by Vinod Jethwani : http://www.business2community.com/seo/streamlining-seo-efforts-using-web-design-analytics-01534695#kjhQ7oxU11kCZeWv.97

Search engine optimization or SEO is important for any business. But, you must know what is SEO and how do search engines decide what is relevant. SEO is what you do to make it easy for search engines to understand what your site is about, and serve the relevant page to the person who’s searching. Search engines decide what is relevant by content, performance, user experience, and  authority. To know more details about SEO, follow:http://www.business2community.com/seo/seo-for-beginners-01337761

According to a recent study it was found that company websites remain the top digital channel for B2B marketers, with 81% rating their sites effective, email ranked second with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014, and search engine optimization is the only other digital channel rated very effective by 54% of the B2B marketers. Read more at: http://www.marketingprofs.com/charts/2015/26985/top-b2b-marketing-channels-and-tactics

Search Engine Marketing (SEM) consists of different techniques to connect a search engine's technology. SEM include SEO and PPC (Pay-Per-Click) ads. SEO and SEM are often used interchangeably. But, SEO is a subset of SEM. The question here arises that what is the difference between SEO and SEM. SEO's aim is to provide organic search results for free while with SEM, search are not always be free as it uses paid ads for the certain keywords on search engine results page. Read more at: http://www.socialmediatoday.com/content/what-main-difference-between-seo-and-sem

According to a recent report from Conductor and Ascend2, it was found that 54% of marketing and sales professionals say quality content creation is one of the most effective search engine optimization tactics they employ. It was also found that 50% of respondents say frequent website updating is also considered important to SEO success. To know more about SEO tactics, follow Ayaz Nanji (independent digital strategist)’s article link: http://www.marketingprofs.com/charts/2014/26603/enterprise-seo-benchmarks-top-tactics-challenges-and-metrics

Google search algorithms affect around 90% of online searches. These strip out bad searches, sites with keywords, duplicated content and manipulated hyperlinks based on quality, originality and relevance of online content. Search Engine Optimization (SEO) needs to change, we cannot build links like we use to and are more focused on content making. Business still has the need of a SEO professional in a more changed and creative way and aware about how to implement basic optimization. Content written by a reputable journalist or blogger is ranked higher by Google. Google gives importance to the engagement of the user with the content than paid for content. SEO agencies focused on link manipulation through “black hat” techniques and keyword-focused methods of SEO are going out of business while those focused on content marketing are thriving. There is now less differences between the roles of PR, social media, SEO and digital marketing. It is important to create brand value and have good, creative content and be technical sounding. Thus to offer so much for content writing increased collaboration is required creating their own digital newsrooms for real-time marketing strategies. This would maximize on the benefits.

Expansion of SEO is never a threat to PR professionals. PR might now become a part of the SEO agency team as the skill of the former is more vital than before. Google changes are now more human-friendly and people now search online using questions and complex phrases than just stand-alone keywords and content makers solve this with SEO in mind.

 Read more at: http://www.theguardian.com/media/2014/jul/28/google-seo-social-media-search-marketing-panda-penguin- 

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Both data collection and use of social media API can help  the business in making elegant marketing imminent. An API is a program interface used by hunt engine optimization specialist to assess and arrest vital data applicable and hence improves their marketing strategies in the digital industry. As an application, the API helps digital marketers form their own web requests that will be well-suited to a certain website that will let for the faultless flow of data collection on these sites. A social media API permits commerce to simply collect social data across the social sites.Read more at:

http://www.socialmediatoday.com/content/data-collection-strategy-expand-digital-marketing-insights

Creating customized website for each international market is a good strategy to start global marketing. Also to increase the visibility of the site, it is time to invest in Search Engine Optimization (SEO) as SEO algorithm are constantly shifting and getting more complicated. Organizations need to prevent their website from getting buried in the sea of competitors' sites. To boost website traffic overseas, organizations need to take customized strategy for each market. Rachel Chilson, marketing communications coordinator at Sajan has given five SEO tips for global marketers and they are

• Know your Customers

• Research key words and phrases

• Adapt your content

• Perform regular testing

• Seek out professional

Read more please visit: http://www.marketingprofs.com/articles/2014/24946/five-seo-tips-for-global-marketers

An article by Jason Bowden, Chief Warrior at Digital-Warriors, conveys that there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking. Social media SEO has become an important element in every marketer's digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online. Without using the social media search engine optimization process you will unlikely reach a wider audience for your content.  It is a must to integrate social media SEO if you want to get maximum exposure of your business with better lead generation and conversion results. The more you can encourage your website visitors to share your business across the social media channels the better exposure your business gets. Optimizing your images for SEO can benefit your digital marketing campaigns. Getting a feedback from your SEO performance is crucial for an effective and successful social media SEO.

To know more visit http://socialmediatoday.com/jayson-bowden/2416346/social-media-marketing-resources-optimize-your-search-ranking 

Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media 

An article by Tom Treanor, founder of Right Mix Marketing, conveys that it is important to maintain a balance between all social media accounts to know the strengths of each social networking site which can give your business organization an interesting mix and help you to reach your target audience. Everybody knows about the popular social networks such as Facebook, Twitter and LinkedIn but there are plenty of others which are slightly less famous but can form an essential ingredient in social media strategy. Thus, from your Facebook page people should be able to go to your Instagram account or your Pinterest page and so on. He also mentioned that one of the biggest strengths of Google plus is that it gives you opportunities to link up with all your other social profiles. It also becomes important for your website to have all your social media profile buttons displayed prominently. Your social media profile has to be driven by the right kind of images and videos. Thus, leveraging the right kind of social media tools can indeed become a huge productivity enhancer for your business organization.

To know more follow http://www.business2community.com/social-media/businesses-can-optimize-social-media-profiles-0844522#!EjbHw

As with any sustained marketing effort, it takes hard work, collaboration, and regular review to realize a successful PR campaign. The story to get success via Search Engine Optimization (SEO) has transformed with the wake of recent updates from Google. Although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. Google wants its algorithms to behave more like a human when displaying search results. Accordingly, the general consensus among the experts is that more weight is being placed on factors such as inbound links and Google +1s. The way that personalized results are being rolled out to more and more users are further proofs of that theory. Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. And that's exactly where PR excels. Once you have the technical elements down, the focus switches to consistently producing valuable, shareable content that appeals to your key audiences—a task that traditional PR agencies have reams of experience in.
To read more, visit Gerald Heneghan’s article by clicking on the following link:

http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr

David Waterman, expert in search engine optimization, talks about how marketers can take advantage of social media to spy on their customers and target audience to gather better insights. He also discussed about the five different steps to be followed for enhancing the process.

To know more about the steps follow http://marketingland.com/social-media-perfect-tool-spying-customers-76595