Organizations need to segment their customers and deal with each segment differently. In this way, an organization can give more attention to customers and in return will lead to more profit. This segmentation can be done using tools included in your CRM system. The segmentation becomes easy with the help of CRM tools. But, you must decide how to segment meaningfully. Read more at: http://it.toolbox.com/blogs/insidecrm/segmenting-customers-by-quality-in-crm-74857

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146