Although smartphones have helped up to engage with various brands, a gap still remained between the top and bottom app publishers. Pyze, a business intelligence platform have seem to bridge this gap. The most important reason why small app publishers seems to lag behind is because of lack of intelligence. It is here where Pyze comes in to provide a Growth Intelligence Platform for the small app publishers. Read more at: http://smallbiztrends.com/2016/07/pyze-mobile-analytics.html

The war of smartphones seems to get tougher as Google decides to launch its own handset. Google had already developed the Android operating system that runs on four in five smartphones. The new device, which will be released by the end of the year, will see Google take control over the design part, manufacturing and software.  Read more at: http://www.telegraph.co.uk/technology/2016/06/26/google-to-step-up-smartphone-wars-with-release-of-own-handset/

Josh Nicholas from Life Hacker talks about the different ways to keep your phone battery charged and ways to have a long lasting battery. These simple hacks will come in handy when your phone gives you a warning of a low battery. Every smartphone user frequently faces a situation where they are outdoors and their battery is really low. Reading about these simple hacks will improve the battery life of your phone as well as will give you something to worry about less.  Click on the link to read the whole article : http://www.lifehacker.com.au/2016/05/how-to-keep-your-gadgets-charged-and-stay-productive/

According to a recent study, Experts are saying that Excessive use of electronic gadgets is leading to hunched backs and high stress level among youngsters. Hunched back is a medical condition of exaggerated curving of the upper back.

This is condition is commonly being observed especially those who are between 9-18 years old due to weak abdominal muscles from years of sitting in a hunched postion. 

Orthopaedician are suggesting that it’s important to learn the correct way to sit, especially when using electronic gadgets. Simple exercises & practicing yoga improve spine flexibility and good body posture. So good posture in a day keeps the doctor away.

To know more, please read the article by The Health Site -: http://www.thehealthsite.com/news/are-you-hooked-to-your-smartphones-and-other-gadgets-doctors-say-it-can-give-you-a-hunched-back-ag0316/

Nowadays, people do use apps on their mobile devices and marketers are utilizing this opportunity to make apps a money making business. The Internet of Things has revolutionized the apps industry. Apps set-up in the right way will allow to get the number of downloads, usage, behavior etc. and social media apps have become very important in the current business scenario.  Kevin Harrington (Results Through Digital), writes in his article link about points we should consider before creating an app for a client. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/rise-of-the-apps-how-are-apps-changing-the-world-of-digital-marketing/1628

Billions of people can access the web anywhere because of the increased use of smartphones. Businesses are offering mobile apps to engage with customers. Earlier, enterprise mobile apps failed to take advantage of technologies that personalized the experience of consumers. So, next-generation mobility efforts require apps that personalize consumer experience based on identity and location. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/five-signs-that-mobile-engagement-is-evolving/1493

According to a recent report from Liveclicker and the Relevancy Group, it was found that consumer’s complaint with mobile email is that they get too many messages. Other complaints with emails received on smartphones include the following: 32% people don’t like messages because they are too small to read and interact with; 26% find it difficult to see full websites on devices after clicking through; and 21% people find messages are often jumbled/not well-formatted for phones. Read more at: http://www.marketingprofs.com/charts/2015/26784/what-consumers-dislike-about-mobile-email

E-Marketing has adopted Responsive Design. Responsive Design addresses important layout issues that result from the production of mobile screens (smartphones, tablets).Responsive Design also translates the challenges of new design layouts; combining ergonomic techniques and appeal in one search for optimization.  But for emails, companies focus on reactivity and deliverability. Jonathan Murray (NP6 Country Manager), writes in his article about how to combine trends and emailing, while maintaining good delivery and conversion rates. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/e-marketing-with-all-the-trimmings/1242

Smartphones and tables enable consumers to stay connected and share their good and bad experiences. Marketers have to think mobile devices as a way of collecting valuable feedback. Mark Penson (CMO of Survey Anyplace), writes in his article how marketers can tap into customers' thinking to build their brand. Read more at: http://www.marketingprofs.com/articles/2014/26150/always-on-marketing-to-the-always-connected-five-ways-to-tap-into-customer-thinking

This is the age of Big Data and the amount of data surrounding us is actually huge. The rate at which new data is created almost doubles every month. Some examples to show the trend of data driven decisions in almost every sphere are as follows. The big business of sports has led the charge. We're using our smart phones, watches, and other wearable devices to gather data about ourselves to better understand fitness, nutrition, health, and behavioral tendencies. Local and national governments are contributing too with significant movements towards transparent publication of data on websites. The approaching Internet of things -- as governed by new devices such as the Nest Thermostat, Quirky devices, or even the Waze service that uses consumers' GPS-enabled smart phones to gather information --have such companies as GE and Google making substantial investments based on their potential to both generate and find value in big data. Though there exists so much of data some companies still face problem in dealing with it due to existence of some challenges. Read more at: http://tdwi.org/articles/2014/07/08/turning-big-data-into-smart-data-1.aspx

According to research iOS users constitute the majority of the mobile commerce market across iOS, Android, Windows and Blackberry devices in UK. Apple's domination is even greater in case of tablet users, with iPad owners representing a higher proportion of the user base and also being more likely to shop. Apple's dominance is also for purchases made via apps. Windows users are also more regular shoppers than those on Android for both Surface tablet and Windows Phone users. The variety of purchase choices in the top five suggests that it is convenience rather than price that drives mobile purchases, as users are opting for high-value items such as hotels, train tickets and clothing alongside less expensive items. When it comes to location, mobile does not necessarily mean 'out and about' as 64% of mobile device owners say 'at home' is the primary place where their mobile website browsing takes place, and 80% for tablet browsing. The overriding lesson from the study is that commerce must be increasingly Omni channel in order to meet customer demand. Read more at:

IVVR ( Interactive Voice And Video Response) which was once thought as a revolutionary technology has lost its grasp and nobody is interested in it anymore. Cloud telephony as well as hosted IVR services seems to have substituted it. Most of the Value Added Service providers are moving towards cloud telephony to provide corporate IVR services. But, in India it has to face a lot of difficulties. Till date, 3G technology has still not covered a majority of India and so even video calls are difficult leave alone IVVR. Also WhatsApp has become more popular and people prefer using it. Moreover, smart phones generally have a good quality camera but not speaker which makes it inefficient for IVVR. Hope that with the launch and greater spread of newly launched 4G IVR can gain its position back in India. Read more at: http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372 http://www.ivrsworld.com/ivvr-2/ivvr-failed-to-make-any-impact-in-india/#more-2372

Technologies, today, have enabled bank customers to make payments, track spending or move money between different accounts easily just by going online with a PC, phone or tablet. People are using popular websites like PayPal, for cheap loans and saving returns. Cash machines, ATMs have also become more advanced and multi-functional which means customers will soon be able to send money overseas, receive money transfers, purchase foreign currency and carry out transactions such as applying for loans. According to futurologists, smartphones will become mobile wallets soon enabling a customer to use discount vouchers and earn cashback on any transactions.  Banks will also have to exploit social media well i.e. listening to customers and have conversations on networks such as Twitter and Facebook. Mobile banking also helps banks to know the physical location of their customers and provide services accordingly. For example, banks might text to offer foreign currency when the customer arrives at an airport. However, new rules and improved technology have made it easier to switch current accounts and will make it even easier in future which in turn provides enough incentives for the banks to excel in technology, in all aspects of their service. Read more at:http://www.thetimes.co.uk/tto/public/moneymatters/article3925149.ece

Unlike other retailers, Nordstrom (a fashion speciality retailer), wanted to learn more about its customers like how many came through the doors, how many were repeat visitors. The company started testing new technology that allowed it to track customers' movements by following the Wi-Fi signals from their smart phones. Nordstrom's experiment is part of a movement by retailers to gather data about in-store shoppers' behavior and moods, using video surveillance and signals from their cell phones and apps to get information as varied as their gender, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it. If a consumer looks for Wi-Fi network, a store that offers Wi-Fi can pinpoint where that particular shopper can go and get Wi-Fi connection within a 10-foot radius. Stores can also recognize returning shoppers as mobile devices send unique identification codes when they search for networks. This means stores can now tell how repeat customers behave and the average time between visits. Read more at-http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?pagewanted=all&_r=0/

In an article written by Ann All, Editor at QuinStreet, explains how smart phones will help to boost the image of IVR systems in the near future. Till date IVRs have been audio based and sometimes it is cumbersome for customers to navigate through different menu options while holding up their phones to their ears. This not only proved difficult but also created a lot of dissent among the customers. IVRs ease of use reflects a lot on a company's image. With smart phones gaining popularity across the world, companies are trying to shift to interactive and visual IVRs. These visual systems not only help in customers navigate through menu options easily but also presents a visual representation of a company's IVR system. Visual IVRs provide a better customer service experience to the consumers of the company.

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