Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing