Social media has grown into with much more potential. Nowadays, businesses dedicate significant resources in maintaining a positive presence on social media, because that is where their consumers, clients are spending a significant amount of their time. You can turn that positive online presence into real world sales leads by the following ways. They are targeted social media listening, host interactive video presentations, create quizzes and surveys. Read more at: http://it.toolbox.com/blogs/accessible-bi/3-ways-social-media-can-generate-leads-79042

Organizations must to exploit social media – whether it is social media listening, online analytics, social media intelligence but few organizations do it. Claire Snook (Content Strategist at sixth sense) writes in her article writes about some tips on how brands, regardless of size, can gain competitive advantage. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/how-to-derive-actionable-insight-from-social-data/1078