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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How to avoid getting affected by click-baiting

Facebook's attempt to curb click-baiting has alarmed many social media marketers, fearing their own content getting wiped out. Nevertheless, if we write useful content with proper, meaningful headlines and avoid using stereotypical click bait language in our headlines, it's quite likely that we won't be affected by it. Read more at: http://www.socialmediatoday.com/social-networks/3-ways-avoid-impact-facebooks-crackdown-clickbait

 

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How to use social media beyond marketing

Nowadays, social media is much more than a marketing tool and most businesses are beginning to realize the power of integrating social media teams into their business. Social media marketers are the first points of contact with customers. They have conversations and audience data that can be used to create a better consumer experience. Author Dhariana Lozano writes in her article about some ways to use social media beyond marketing. They are - Product development, Feedback, Extend the Life of Content, and Testing & Borrowing Content for Offline Initiatives. Read more at: http://www.business2community.com/social-media/4-ways-use-social-media-beyond-marketing-01503766#1C1P7ukIEJ7h66ir.97

 

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