Social media marketing is considered to be the best way to reach the prospective customers. But it could be a disaster also, if not done with proper planning and strategy. Jeff Foster (Co-founder and CEO of Tomoson) in his article “How to build a social media marketing strategy that works,” discussed about some tips for building a good social media marketing strategy. That are:
• Understand your goals
• Create measureable objectives
• Characterize your customers
• Look at the competition
• Develop your messages
• Choose a content plan
• Choose your channels

For building an effective social media marketing strategy an organization need to define their mission that could increase their sales, creating brand awareness, etc. One should choose one or two missions at a time to make marketing more effective. To know more about these tips and their benefits, read an article: http://www.entrepreneur.com/article/246085

About 85% of the world's population has email accounts and check their email inbox daily. So, email advertising is becoming very important. Email Campaign is the cheapest way of advertising and generates the highest Return on Investment (ROI). Here are some suggestions by Justin Zhu (CEO of Iterable) on creating good a email campaign:
1. Map out the customer flow.
2. Master the balance of building your list, while not asking for too much.
3. Embrace marketing automation.
4. Offer value with every touch.
5. Recognize lapsed users and bring them back.
6. Perpetually tinker with A/B testing.
To know more about these tips, follow: http://thenextweb.com/socialmedia/2015/05/05/the-6-rules-for-creating-killer-email-campaigns/

A business is identified with its customers. And to attract and retain customers, social media marketing is a must. But, unplanned or not well organized social media campaign is as effective as having no campaign at all. Therefore, it’s important to plan an inventive and comprehensive social media campaign.

Nina Zipkin, in her article at entrepreneur.com has shared few tips to help build up your following and your brand via social media marketing campaigns. Some of them are:

• Make your tweets stand out
• Inspire action
• Stay top of mind
• Share your feedback
• Veer off the beaten track

To know more, please visit the following link:

http://www.entrepreneur.com/video/240295

In today's world, brands need to stand out and do something different. So, a new concept has come up. It is the concept of placing your brand in a subscription box.  Subscription box is a box that is received by subscribers periodically and contains products and samples. They can be used for customized market research and provides information about products and packaging. According to Euromonitor International, using subscription boxes will help to retain customers. Using this subscription box can reduce your marketing expenditure and help a company to reach a national audience, increase social traffic and sales. To know more about subscription box and its benefits, read the article linked by Aihui Ong (Founder and CEO of lovewithfood.com) at:  http://www.entrepreneur.com/article/245753

According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

•         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
•         Tailor your strategy based on the influencer.
•         Try to maintain a relationship.
•         Encourage content creation from brand evangelists.

 Read more at: http://www.entrepreneur.com/article/245757

According to Kevan Lee (Content Crafter, Buffer), testing phase in a social media marketing is an important phase, which include "What to test" and "how to test." Some questions you should ask yourself while testing are:

• Which one thing you will be testing?
• What metric will be my best measurement of success?
• Do I have enough data to assume this result will be true and repeatable for everyone?

In this article, the author writes about some tips for improving social media marketing test. They are: testing one variable at a time, look at the right data, compare consistently and check for statistical significance. 

To know more about the test used for various social media marketing sites, read on: http://www.entrepreneur.com/article/245478

Many brands consider social media and content marketing as two different fields with no relation at all. But, what they chose to forget is the fact that social media marketing cannot function without content. Their synergy leads to better engagement on social media and thus, better social media marketing campaigns.

Brett Relander, Founder of Launch & Hustle, in his article on entrepreneur.com gives three tips for bringing social media and content marketing together. They are:

1. A/B test content for effectiveness with your audience
2. Optimize content for specific social media networks
3. Tap your audience for ideas

To understand them in detail, visit the following link:

http://www.entrepreneur.com/article/245306

E-Mail marketing has been into existence since long. On the other hand, social media marketing is doing wonders these days. What will happen if we combine these two mass marketing mediums?

The answer to this question is given in the following article by Thomas Miller at socialmediaweek.com. In this article, the author tells us the reasons why this integration is important and also suggests 8 ways to do so. Some of them are:

• Put social icons in your emails
• Create dedicated email campaign
• Add “Retweet This!” in your email

To know more, visit the following link:

http://socialmediaweek.org/blog/2015/04/8-skillful-ways-integrate-email-marketing-social-media/

According to Mike Proulx (Executive VP-director of Digital Strategy), social media marketing is also known as advertising. Social media marketing is also called paid marketing, as brands have to pay for showing the messages to target audience. Dick Costolo (Twitter), say that out of 20 tweets 1 is an advertisement. Brands are using social media for marketing as it more automated, targeted, instant, shareable and optimized. There are several ways to use social media marketing for advertising which are as follows:

• Open your wallet
• Play Blackjack
• Show Restraints
• Measure what matters
• Connect the dots
Read more at: http://adage.com/article/digitalnext/social-media-advertising/297841/

According to Aaron Agius (Contributor), social media is an effective marketing medium. There are many marketers who use Facebook followers, retweets, etc. to monitor their performance, but there are some other metrics like brand search volume, lead growth, brand sentiment, inbound links, and klout score. Social share provides very little information about the overall effectiveness of your campaign because: Many social shares come from bots.
• Social shares many not come from your target customers.
• Social shares can be from people that are speaking negatively about your brand.
Read more at: http://www.entrepreneur.com/article/244669

One of the challenges that the digital marketers face is to reach the right customer. Nowadays, social media marketing is treated in the same way as email or SMS. But, nowadays, social Customer Relationship Management is gaining importance and marketers can now identify leads on social channels and send them straight into the CRM system, so that they can be converted into sales. The major difference between traditional and social CRM, is that the customer becomes important and companies actually interact and collaborate with customers, building relationships with them. This approach can be more successful than traditional sales and marketing campaigns. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/maximising-every-customer-sales-opportunity-with-social-crm/1709

In any business social media is essential. Study has shown that on average a majority of companies don’t know how to measure their social media ROI. Businesses must have a clearly defined goal of what they would like to achieve from social media marketing and should update posts, tweets and pins relevant to their business goal. Right tools must be used for tracking social media. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/how-to-track-your-social-media-success/1331

Online presence is a must for every business nowadays. So, social media has become very important. According to Statista, there are about 1.79 billion users in social media in 2014 and it is projected to reach about 2.44 billion by 2018. William Johnson (Web Designer) writes in this article about the emerging trends in social media. These trends are: Social Media Marketing to Go Mobile, Use of Images, Marketing through Short Videos to Become Popular, Viral Marketing to Become Attractive, Companies to Use Real-time Marketing to Serve Customers, and LinkedIn and Instagram to Become the Most Important Platforms. Read more at: http://www.socialmediatoday.com/content/top-7-anticipated-social-media-trends-2015

In today’s world, social marketing media is important and companies should take advantage of it. But, you must know how to take advantage of this. So, understanding of social media marketing is an important to understand social media fundamentals. Susan Gunelius (CEO of KeySplash Creative Inc.), writes about 10 laws of social media marketing and how this will help build a base that will serve customers, brand and most significantly – the bottom line. Read more at: http://www.entrepreneur.com/article/218160

Google search algorithms affect around 90% of online searches. These strip out bad searches, sites with keywords, duplicated content and manipulated hyperlinks based on quality, originality and relevance of online content. Search Engine Optimization (SEO) needs to change, we cannot build links like we use to and are more focused on content making. Business still has the need of a SEO professional in a more changed and creative way and aware about how to implement basic optimization. Content written by a reputable journalist or blogger is ranked higher by Google. Google gives importance to the engagement of the user with the content than paid for content. SEO agencies focused on link manipulation through “black hat” techniques and keyword-focused methods of SEO are going out of business while those focused on content marketing are thriving. There is now less differences between the roles of PR, social media, SEO and digital marketing. It is important to create brand value and have good, creative content and be technical sounding. Thus to offer so much for content writing increased collaboration is required creating their own digital newsrooms for real-time marketing strategies. This would maximize on the benefits.

Expansion of SEO is never a threat to PR professionals. PR might now become a part of the SEO agency team as the skill of the former is more vital than before. Google changes are now more human-friendly and people now search online using questions and complex phrases than just stand-alone keywords and content makers solve this with SEO in mind.

 Read more at: http://www.theguardian.com/media/2014/jul/28/google-seo-social-media-search-marketing-panda-penguin- 

Growth in social media networking with increased logging into Facebook and twitter accounts has been accounted to be about 37 % in 2013 according to trends in digital marketing, media and commerce. Though the global rate might be less the growth rate in India of social networking has been high especially in urban areas. India has recorded the second highest number of Facebook users and is likely to become the largest number of Facebook users in 2016. A survey by Internet and Mobile Association of India found that there has been a 50% increase after 2012 in Facebook use, 33 million in Twitter and 20 million on LinkedIn. Social media being the next being frontier is definitely unavoidable and has become an imperative part of a holistic marketing strategy benefiting businesses reducing costs and improving customer services. Corporate and B-schools give latest promoting strategies and marketing strategies through social media. Read more at: http://www.hindustantimes.com/technology/socialmedia-updates/india-records-highest-social-networking-growth-study/article1-1244761.aspx 

Social media is successfully a stage for discussion and sharing, motorized by services. One chief use of social media is observance of friends and connections around the world; it is also a platform for clients, investor and workers to speak with one another. We will refer to social media marketing as SMM.SMM is about being present and engaging our target audience directly, but the medium is largely unorganized. In order to prosper we will need a sketch which helps to reach out to the true spectators . Social media gives huge chances to small businesses. The Social Media Examiner online magazine, reports 86% of marketers in 2013 measured social media to be critical for their business with 49% of marketers opting Facebook. As per the firm WebDAM Solutions, 43% of marketers establish clients through LinkedIn, while 52% of marketers originate patrons through Facebook in 2013.

 . Read more at: 

http://www.socialmediatoday.com/content/introduction-social-media-marketing-guide-small-businesses

Social media has become the most important tool for connecting to a broad range of online customers at the same time. But because of its indirect ways it is difficult to measure the immediate results. According to Conduct Marketing Institute only 58 percent of marketers believe that social media is effective in spite of major businesses spending time and money for making their presence on these media. Interviews and studies have shown that five out of six millennial of youngsters between the ages of 18-36 years prefer social networking sites to interact with brands. But youngsters across most countries prefer some kind of incentives while they interact with the brands online. The study also revealed that most youngsters use at least two internet devices a day and pick up their phones 43 times on an average. Facebook has been found to be most popular among young followed by YouTube which has also been found quiet influential. Other sites include Twitter, LinkedIn etc.

Thus social media is definitely worth investing in and getting include in one’s content strategy if young consumers are its target audience.

Read more at:  http://www.castleford.com.au/blog/2014/is-social-media-the-best-way-to-reach-young-consumers

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Digital Marketing agencies offer a service for a calculated fee if one wants to undertake a media marketing project, he has to hire a programmer who specializes in social media marketing. After the project is done he is left with two unnecessary employees to whom he has to pay a fair amount. These agencies will allow him to use the knowledge for minimum period of time with no responsibility after the end of the project. These agencies are well responsive of the reality that what marketing method hysterics the company best. Two varieties: large and small. Larger companies admittance variety of tools and they publish these messages in Twitter, Facebook, emails. The smaller companies may do not have huge resource and tools they spotlight on an exact feature of social media. A person-to-person conversation with the top personnel in that company is an additional benefit which the small agencies provide.Read more at: http://socialmediatoday.com/michael-bird/2537756/bring-your-business-global-marketplace-what-look-your-digital-marketing-agency?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29

Going viral is the new trend on social media nowadays. Companies no matter big or small wants to be part of discussion whether it relates to their product or not. To be popular, one must have interesting and creative contents to intrigue others to share them. Creating a community and perfect timing can prove crucial to be successful on the web. One must also learn to take risks and do unconventional things to be viral in the social media.

To know more kindly visit:-

http://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html