In any business, investment in social media marketing is necessary. Now, you have to make the right decision when you choose social media marketing tools as one million new active social media users added every single day. But, whatever tool you choose must have a positive impact on business growth. This article explores some key aspects when looking at social media tool. They are:

·         Easy to use

·         Up-to Date

·         Effective

·         Genuine business value

·         Customer service

Read more at: http://www.business2community.com/social-media/criteria-matter-choosing-social-media-marketing-tools-01911735#K3WJrtLzW6IBfQF1.97