Social media has brought revolution in the field of marketing and business. By incorporating social media into business, it helps marketers to keep up with users demand and continuously improving their enhancements and improvement to make their relevance in the marketing world. There are more than 2 billion advertisers who use Facebook as a media platform to market their business. Marketing through social media is much more cost effective as compared to traditional marketing models which requires a size able budget for printing brochures or hiring people. It also gives the brands an exposure to expand its fan base through regular interactions with followers and working on the feedback. Expansion of social networking in business gives opportunity to corporations of all sizes to build a strong network of loyal customers by providing efficient and cost -effective networking and communication. Read more at http://www.socialmediatoday.com/social-business/3-awesome-reasons-why-businesses-need-social-media

With the advent of Internet of Things (IoT), businesses can now avail additional ways of communicating with their customers. Sensors can be embedded in household appliances allowing consumers to control those which simplify household chores. Doctors nowadays can use apps to link patient statistics and provide personalized advice. Thus healthcare market makes ample use of IoT to provide better services. Security concern should be kept in mind as organizations are now deploying IoT in their enterprise. Organizations should also encourage application developers to maintain a certain standard to prevent poor codes from being deployed. Cloud technology, big data and analytics, mobile computing and social networking along with IoT makes a complete package. Read more at: https://channels.theinnovationenterprise.com/articles/deploying-iot-in-the-enterprise

Social media is very important nowadays. According to a research done by Pew Research Internet Project, the following statistics was found. They are: 74% of online adults use social networking sites, 19% of online adults use Twitter, 71% of online adults use Facebook and 21% use Pinterest. So, businesses must leverage social media. Read more at: http://www.socialmediatoday.com/content/leverage-social-media

Social media defines an array of Internet sites that enable people from all over the world to interact. We all have our own reasons for using social media. What is interesting is that the researchers found that people who are more anxious and socially insecure are more likely to use the social networking site. In 2012, Anxiety UK found that 53% of participants said social media sites had changed their behavior, while 51% of these said the change had been negative. Many people using social networking sites make comparisons with others, which can lead to negative emotions. Furthermore, the survey revealed that two thirds of participants reported difficulty relaxing and sleeping after they used the sites, while 55% said they felt "worried or uncomfortable" when they were unable to log onto their social media accounts. Although many studies point to the negative impacts of social media on mental health and well-being, some researchers say they could have the opposite effect. Social networking sites could be a useful tool in identifying individuals with mental health issues. A study, from the University of California San Diego, suggests that using social media may even spread happiness. They found that happy status updates encourage other users to post happy status updates themselves. Overall, it appears that the exact effects of social media on our mental health and well-being remain to be seen. Read more at:

http://www.medicalnewstoday.com/articles/275361.php</a

Realizing the rising importance of social media in any business every brand needs fourteen tools to make things simpler. They are: 1. Visual Google analytics report: this app creates a custom infographic of the company’s website activity and performances from complicated Google data. It delivers straight to the company’s inbox- the reasons for its win so that it can improve next time. 2. TweetDeck: it is a twitter based management tool gives one an overall aspect of their profile and also customizes the display and reduces navigation problems.

3. HootSuite: this app allows to manage multiple social media profiles at the same time. It allows to delegate between responses to fans and followers and responses coordination of responses and potentially overlooking fans is not required. But it has a backdrop of not being able to make images appear.

4. Sprout Social: it cleans interface and a dashboard built around six tabs, namely home, messages, feeds, publishing, discovery and reports. It suggests people to follow and schedules updates in advance.

5. Crowdbooster: it streamlines and schedules posts for twitter and Facebook, reminds followers one has not responded to and lists recent influential followers. It also directs growth and engagement metrics.

6. Twitter showdown: it compares twitter accounts of two industries and compares two competitors by finding the follower to following ratio, level of tweet engagement, mentions per tweet, tweet timing etc.

7. Edgerank Checker: it helps to understand how followers interact with each post by assigning a score and makes recommendations to assist future posts. 8. Buffer: A useful tool for small businesses with less time and resource. It helps to schedule posts and makes sharing easier but is not applicable for monitoring discussions. 

9. SocialBro: it provides insight to analytics, suggestions for targeting and engagement and highlights the key influencers and competitors. 10. Postling: it tracks responses, brands and people. Every mention of one’s brand is tracked easily. 11. Tailwind: it tracks your company, product and competitors and most profitable activities.

12. Social Mention: it scrapes user generated content across internet, and recent relevant results and metrics.

13. Shoutlet: it helps companies to understand its market, grow on social database and supplies all customers and fans need. 14. Argyle Social: it establishes the most valuable content ensuring efforts and value to marketing strategies. Read more at: http://www.entrepreneur.com/article/231851

WhatsApp and Snapchat being simple and ubiquitous are now the perfect crossroads of mobile and social media. A new study suggests that in spite of forcing the top five global digital platforms namely Google, Apple, Facebook, Amazon and Microsoft to evolve. Apps like Line and WhatsApp have still not been able to reach a massive scale yet. Mobile and social strategies of majority marketers being immature are being unable to utilize the growing opportunities properly and bring a clear return. In reality these messaging apps at the cross road of mobile and social only complicate the challenge according to Thomas Husson. New developments are being made recently to have a frictionless mode of communication but the idea is still new and yet to be successful. Read more at: http://www.cio.com/article/2454370/social-media/are-messaging-apps-the-future-of-social-networking.html

A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building  impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90%  believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at: 

http://www.socialmediatoday.com/node/242281