SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How to save your head in Social Media Crisis?

Social Media Crisis leaves a lasting and damaging impact on the brand's reputation. This involves strong, negative emotions which go viral in a very short duration of time. If the crisis does not take care of promptly and thoughtfully, the risk escalates. This situation can come from anywhere, from the least expected sources. But the key lies in properly responding to it, rather than reacting. In such situation, it is essential to have a crisis management plan handy. If the mistake has been on your part, acknowledge it and respond very carefully. It is important to have a crisis management strategy and its proper execution. The negative emotions can be appeased by a good customer loving response. Read more about this at:   http://www.computerworld.in/feature/how-handle-major-social-media-crisis

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E-commerce company focuses on data mining

Flipkart , an e-commerce co., has decided to focus on social media, mobile interface and data mining to boost its position in the online retail market.  Data mining and technology improvements are going to take up a major role in the coming days. Up gradation in infrastructures and data centres are essential to maintain its position in the market.  The company also expects to achieve $8 billion dollar sales thus utilizing every resource at its disposal.  To know more, please follow:

 

http://articles.economictimes.indiatimes.com/2015-04-13/news/61102918_1_mukesh-bansal-binny-bansal-billion-day

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Data Collection: An Insight

According to a survey in UK, it was found that 84 per cent of 18-34 year olds are happy to share their personal data with brands by registering and logging into sites with their identities from social networks. Consumers are worried about sharing personal information out of fear that companies will not use it properly. So, it's important to show consumers how you value data privacy and be clear on exactly how their data will be used. It is essential for companies to give a clear notification to consumers about how their personal data will be used. To know more, follow Patrick Salyer (CEO of Gigya)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/data-collection-all-consumers-want-is-transparency-relevance-and-convenience/1238

 

 

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Social Amplification: Useful Marketing Strategy

Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

 

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How to increase word of mouth marketing

Nowadays, word of mouth marketing is one of the strongest methods to do publicity for your products and services as it is effective and spreads very quickly. But first we need to know what word of mouth marketing is and how to increase word of mouth marketing for your own company. When someone speaks for your brand, it is known as word of mouth marketing. It can be conversation among friends or in social media.  Zack Fagan (Inbound Marketing Manager, StoreYa) writes in his article some tips to increase word of mouth marketing for your company. Read more at: http://www.socialmediatoday.com/content/6-word-mouth-marketing-tips-get-people-talking-about-you

 

 

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CRM: Performance and Challenges

Enterprise cloud computing provides a clear path to CRM success. Today, however there are at least two major problems in operating with highly data-driven intelligence. Firstly, CRM databases start empty and secondly it isn't very intelligent. It is therefore time to re-imagine how businesses operate. In a world where we have lot of data points, outcomes should be accurately predicted. The next generation of CRM should monitor website updates, news, public filings, social networks, technology vendors, job openings and new hires. To know more, go through Jamie Grenney (Vice President of Marketing at Infer)'s article link: http://gigaom.com/2013/09/02/what-will-crm-look-like-in-2015/

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Evolution of Communication Technology

Communication has evolved a lot since the discovery of telephones. The invention of smartphones and OTT (over the top) messenger apps, along with the emergence of social networks, have changed the face of communication. At the same time, improvements in collaborative technologies have sent video-conferencing through the early motions of commoditization, making it a reality for businesses of all sizes. Now the time has arrived to move from Unified Communications to Universal Communications. While unified communications has been focused on integration and streamlining of all the communication and collaboration tools within a business; universal communications is about making communications possible anywhere, between anyone and nearly across any device. The main factors driving the emergence of Universal communications are changing work life balances, social networking, and constantly improving devices, changing uses of synchronous vs. asynchronous and mainstreaming of the cloud. Read more at:

http://www.informationweek.in/informationweek/perspective/297528/journey-unified-universal-communications

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How to solve Social Media’s Most annoying Challenges

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Social media changes and news are annoying, customs to conquer them. Here’s how:1. expand an incorporated marketing plan. Social media shouldn’t be our only online promotion conduit.  Balance our merge with actions such as electronic mail marketing, guest blogging or search engine marketing. Along with digital marketing, leverage conventional advertising approaches such as networking, product demos ,seminars, and tradeshows. 2. employ it as a produce catalogue. Utilize communal media to give clients an appropriate guide. As per  to  marketer, 37% of US buyers use societal media to explore brands or services that they're trading. This regards that clients be going on companies’ Facebook, Pinterest, or LinkedIn pages to study about the profit and features of their gifts and balance them with opposing brand. 3. Leverage to stay in regulars remind sets. 44% of Twitter users not at all tweet or most LinkedIn users don’t interrelate with brand on LinkedIn.

Read more at:http://www.socialmediatoday.com/content/how-overcome-social-media%E2%80%99s-most-frustrating-challenges-1

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Social Media in Ecommerce

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 E-commerce businesses are switching to social media, but the fact that online trade experts are debating the impact of social media on ecommerce sales. The most important impact social media can have on ecommerce is to build faith and generate leads. In 2013, 75% of sales produced from social media come from Facebook, Twitter, making them the top 2 networks public use to discover products to buy. When we consider that U.S. customers are anticipated to expend an  $327 billion online in 2016, it is simple to observe why one must spend in social media. Read more at: http://www.socialmediatoday.com/content/rise-social-media-ecommerce-infographic

http://www.socialmediatoday.com/content/rise-social-media-ecommerce-infographic

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