The scenario in E-Commerce is changing at a fast pace. Patrick Salyer (CEO, Gigya), writes about some key points to be kept in mind while doing an e-commerce business. They are as follows: 1.  32% of online purchases are made over mobile. 2.   89% of consumers began doing business with a competitor following a poor customer experience. 3.  91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. 4.     73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 5.     eMarketer predicts that worldwide B2C eCommerce sales will increase by 20.1% this year, reaching a grand total of $1.5 trillion. Read more at: http://www.socialmediatoday.com/content/5-stats-every-ecommerce-business-should-know-0