By definition, Data Science is a multi-disciplinary field that uses scientific methods, algorithms and systems to extract knowledge from structured and unstructured data. It processes enormous volume of information to draw meaningful conclusion and help businesses grow and expand.

Some of the biggest advantages analyzing data can give to your brand include improving efficiency, cut costs, boost sales, better recruitment, identifying opportunities and targeting the right set of audience to name a few.

Focusing on the practical ideas, four ways you can use big data to raise brand awareness include:

1.      Personalization: Analyzing consumer related information helps in understanding their preferences on an individual level. You can customize offers so as to fit each user individually.

2.      Choose the most relevant marketing channels: Brand awareness largely depends on marketing strategy and the channels you choose to promote business. For instance, Instagram marketing may help you attract younger users while marketing on LinkedIn gathers business professionals.

3.      Create better content: Data analytics enables you to learn about the buying persona such as education, relationship status, professional status, personal interests, demographics, leisure time activities, etc.

4.      Quality reporting: Using data science you can figure out the strengths and weaknesses of the brand, website traffic, social media performance and many other features.

Have you ever thought about incorporating data science into your business strategy?

Details at: https://www.business.com/articles/drive-business-growth-with-analytics/

Start-up and entrepreneurship is not only regarding ideas you have, it also regarding the execution of that idea. Great ideas without execution and follow-through stand nowhere even if you have a good idea. The important things one need to do, if one wants to achieve success with your ideas are:

1. Be confident.

2. Accept risk.

3. Define your purpose.

4. Create a plan.

5. Assemble a like-minded team.

6. Constantly build momentum.

7. Anticipate obstacles.

8. Establish a professional/personal balance.

9. Set micro-goals.

10. Be patient.

To read in detail, follow the article by Jonathan Long (Founder and CEO, Market Domination Media) at: http://www.entrepreneur.com/article/269869

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

What is Cloud? The cloud computing is a phrase, which is used to describe a variety of computing concepts that involve a large number of systems connected through a communication network such as the Internet. It also means the ability to run an application on many connected computers at the same time.

Entrepreneurship emphasizes on innovation and as we all know, innovation leads to sustainability in this volatile demand & application driven market.

The current technological environment demands these two factors, cloud and entrepreneurship to come together as an explorer combo pack. The idea is like start ups can swipe a credit card, buy a little bit of infrastructure and get the idea off the ground. And it doesn't matter if a company’s idea is related to technology, marketing or consumer products. It is a very fast and efficient means of getting the back office & customer-facing capabilities moving.

To read more- visit the following link:

 http://www.dailyrecord.com/article/20140301/NJBIZ/303010002/Cloud-computing-discussed-at-NJ-tech-conference?nclick_check=1