Artificial Intelligence startups are reaching a new record high with gaining good deals and investments from tech giants. There are four ways you can apply AI to your business. 1.Analysing various raw data you are able to find a cluster of similar minded people and get to know your next customer. 2.You will able to see how people genuinely using your product. 3.You will be able to get inside the user’s head using the user’s data pattern. 4.Making a digital assistant you will be able to provide affordable and always-on support.Read more at:https://www.entrepreneur.com/article/292286

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

Customers today are aware about social media, and are willing to try stuff out and maybe even write a review based on their experiences with a brand. In an ideal world blog reviews should take care of it provided the product is good. Sadly, the world is anything but ideal.
The success of a product does not depend solely on its quality but rather on the advertising that goes behind it. The traditional ways of advertising are costly and often beyond the financial reach of new companies. This is where social media marketing comes in.
Here is a guide to get your marketing strategies take flight:
• Start your product launch campaign with research: Before you start developing your products, try to gauge what your target audience will actually notice and respond to.
• Plan a campaign that creates interest: Make sure that the campaign keeps the interest of fans high and urge them to actively participate in them.
• Video – your most effective marketing tool: It is estimated that by 2017, video will account for 69% of all consumer internet traffic, and video-on-demand traffic alone will have trebled.
• Involve influencers: Influencers are people with followers and fans who quickly respond to any endorsements and recommendations.
• Celebrate the revelation: Celebrate the campaign by rewarding fans who participated, with special gifts and rewards.
• Don’t kill the buzz: Case study videos are a great way to keep the buzz, around your campaign for a while. Read more at:


For more information visit:
http://www.germin8.com/blog/6-steps-to-social-media-marketing-success-product-launch-for-startups/

If you are a startup and you are worried about your success, then wait. Big Data is here for you to predict your success in business.

To be successful in business, a lot depends on your employees. You need to have the best talents and also ensure that your employee turnover is low. In an era, where you have technology in your hands, and you are surrounded with social networks, looking for right persons for your company and ensuring their satisfaction are not difficult tasks. Also, the good thing is, it is not always that you have to pay for expensive tests and assessments to analyze your employees’ data all the time.

Read more at: http://thenextweb.com/entrepreneur/2014/05/02/use-big-data-predict-success-startup/  to know how big data can help you in getting the right employees, reduce employee turnover, thereby predicting success of your startup.

Whether you are a startup, entrepreneur, SME or a large business enterprise, cloud technology is the thing that should come to you handy. Unlike the past, where a newbie in a business has to think twice over investing in costly equipment, cloud has made the job easy. With scalability, ubiquity and user centricity, it is the cloud that should be on your agenda in setting or developing up your business, irrespective of size.

With cloud, you can have access to technological advancements at a cheaper cost enabling you to compete with your rivals. With cloud technology in your hands, it can even happen that you are defeating your rivals!

Read more at: http://www.theguardian.com/media-network/media-network-blog/2014/apr/15/cloud-computing-large-businesses-benefit.