Ecommerce will be continuing to grow in the year 2018. According to a research, it was found that the U.S. ascended to a whopping $453.5 billion in 2017, up by 16% from 2016. Consumers nowadays is buying online products than ever before. So, if you should think of new strategies to sell your products online. The biggest ecommerce trends that you need to know about in 2018 are: 1. Storytelling, Transparency, Personalization, Messenger Automation, Voice Search & Mobile Shopping, Community Movements and Influencer Marketing. Read more at: https://www.business2community.com/ecommerce/biggest-ecommerce-trends-need-know-02024731

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

Storytelling is one of the most powerful ways to breathe spirit into your brand. Social media gives meaning and definition to any ordinary piece of information and makes it attractive and absorbing. Advertiser and marketers have utilized it as a powerful tool to convince audiences by merging their ideas with emotion, which has proved to be highly instrumental in appealing the imagination of the customer. The rise of social media offers an unprecedented platform for brands to tell their tale. To know more, please read the article by Kay Fabella (Brand storyteller and Marketing Consultant for small business owners) -: http://thoughtreach.com/how-to-tell-your-brand-story-on-social-media/

Today’s marketing has moved towards engage, share and buy model. Nowadays marketing is based on permission based marketing and storytelling. Disruptive advertising and brand storytelling – these are the key for marketers. In today’s world every brand has a story, and it is the job of the marketer to find a way to tell that story in a way that echoes the feeling of their customers.  To know more, follow: http://www.socialmediatoday.com/content/engage-share-and-buy-3-reasons-brand-storytelling-matters-more-ever-0