There is an upward trend in the use of big data in the present scenario of the business world. The structured and the unstructured data comprise of the big data. The big data gets analyzed from the market view point and looks for the right time to fetch the right customers. The big data not only helps in sustainable productivity but a development for the employees on an individual levels as well .The use of big data have benefited many sectors in the business and will help more with the combined effect of the modern technology.

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http://www.business2community.com/big-data/big-data-a-big-impact-on-productivity-01274278

Gartner had predicted that digital marketing budgets will grow by 17 percent in 2015. Next year in digital marketing, it is predicted that there will be an increase in personalized product advertisement and increase in digital content, in addition to an increase in social media advertising. This procedure will increase semantic search. There will also be an increase in structured data which will impact search and digital marketing. Content will become more important than the website. Audience segmentation will become more important and digital marketing, social media and CRM will make the business of drilling down into who your customers are (and minute detail about their personalities) much easier. Visual storytelling, which has been a key digital marketing tactic, will continue to be a key approach for marketers looking to drive customers through decision making process. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/what-will-digital-marketing-look-like-in-2015/1336

Companies take efforts to develop all-encompassing voice of the customer (VOC) programs. The success of these programs is dependent on the quality and variety of data gathered from customers. Increasingly, companies are gathering customer feedback from structured as well as unstructured data. For companies establishing a VOC program, unstructured data seems overwhelming. Because of this, companies may avoid analyzing it. Capturing and analyzing unstructured data can be daunting to VOC program managers. Automation is an important step in successfully optimizing the value of unstructured data in a VOC program. Unstructured data creates excellent insight into the underlying drivers of loyalty, and it's vital that organizations make use of their available information. The companies that listen in the right places, using unstructured data to destroy structured, solicited feedback, and taking action accordingly, will have a huge advantage over their competitors. Unlocking the capacity of unstructured data is manageable if taken one step at a time, and the results will be well worth the effort. Read more at: 

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Unlock-the-Potential-of-Unstructured-Data-for-a-Successful-VOC-Program-97918.aspx

Big data is a popular term used to describe the exponential growth of structured and unstructured data. Despite of such an understanding by business organizations, according to a survey, second annual analytic usage, trends, and future initiatives report, 75 percent of businesses have yet to reach big data production. However, just 12.6 percent of respondents said their company has completed several big data projects that are now in production. Drew Rockwell (Lavastorm CEO)said “It’s organizations that go the next level by removing complexities from the analytics process and empowering others in the organization, namely business analysts, who are going to be able to turn data insights into actionable business enhancements for long-term success.” According to another survey, one concern for executives who are experimenting with big data is a shortage of expertise in that field. With a lack of big data skills, organizations are reluctant to take the plunge since a clear ROI immediately available. Without being open to a little disruption, organizations will have a much more difficult time adapting to changing consumer mindsets. Businesses should conduct their own research and see what options best fit their needs. Read more at: 

http://www.pymnts.com/in-depth/2014/is-big-data-just-a-big-problem/#.U6KBPZS1Yn7