To master social media, learning Social Media Management Software, we can schedule posts at different social media channels to know if someone is complaining or mentioning about me. Adding new features masters us in learning the software better. Automation is everything in social media marketing as we get more time to manage other aspects. But it is a pitfall as we need to respond to changing needs of the clients. Using analytical tools, we can track our followers within each network. Making it interactive and fun with free stuff, no one can stop from being famous with more followers. Do good, feel good – make that a moto. Taking healthy risks be creative enough and check that through SWOT analysis. Read more at: http://www.socialmediatoday.com/marketing/sarah-snow/2015-07-10/how-master-social-marketing-quickly-and-effectively

SWOT Analysis must contain a two-dimensional look from both a product and a brand point of view. JIM JOSEPH (Contributor), writes in this article about some points which are important in any business. They are:

1. Business strength should become unique competitive advantage.
2. Challenge is the key word and focus on the factors that keep us from being competitive and identify our weakness.
3. Business house must think of various ways to expand their brand, because opportunities will be likely to impact business.
4. Business must identify the potential threats, and finally, focus on actionable items to make SWOT analysis realistic.

Read more at: http://www.entrepreneur.com/article/246434