It is the age of bring-your-own-device or BYOD, where employees use their personal smartphones, tablets and laptops for work in conjunction with company issued kit. The business is progressive when it supports BYOD use. Supporting BYOD requires different skills. The author writes in this article about the five skills necessary for IT departments that support BYOD. Read more at: http://it.toolbox.com/blogs/voip-news/five-skills-it-needs-for-successful-byod-support-70167

In 2015, mobile device will be the key driver for commercial and marketing activity. According to a recent study it was found that only 13% of the world population will be connected with a smartphone or tablet and mobile messaging will play a vital role. Ramsey Masri (CEO of OtherLevels), writes in his article link about tactics and strategies that mobile marketers should consider in 2015: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/moving-the-mobile-marketing-needle-in-2015/1421

E-Marketing has adopted Responsive Design. Responsive Design addresses important layout issues that result from the production of mobile screens (smartphones, tablets).Responsive Design also translates the challenges of new design layouts; combining ergonomic techniques and appeal in one search for optimization.  But for emails, companies focus on reactivity and deliverability. Jonathan Murray (NP6 Country Manager), writes in his article about how to combine trends and emailing, while maintaining good delivery and conversion rates. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/e-marketing-with-all-the-trimmings/1242

According to research iOS users constitute the majority of the mobile commerce market across iOS, Android, Windows and Blackberry devices in UK. Apple's domination is even greater in case of tablet users, with iPad owners representing a higher proportion of the user base and also being more likely to shop. Apple's dominance is also for purchases made via apps. Windows users are also more regular shoppers than those on Android for both Surface tablet and Windows Phone users. The variety of purchase choices in the top five suggests that it is convenience rather than price that drives mobile purchases, as users are opting for high-value items such as hotels, train tickets and clothing alongside less expensive items. When it comes to location, mobile does not necessarily mean 'out and about' as 64% of mobile device owners say 'at home' is the primary place where their mobile website browsing takes place, and 80% for tablet browsing. The overriding lesson from the study is that commerce must be increasingly Omni channel in order to meet customer demand. Read more at: