In recent times, marketing has become an integral part of any business. Your business may offer the best products or services in the industry, but without continuous projection of the product to the customers, the chances of your competitors taking over your products is very high.

In the early 1950s and 1960s, marketing was production oriented and the quality of the production was the driving factor of marketing. Later, as new production technologies started to develop, techniques evolved simultaneously to meet the needs of the customers and efforts were made to maximize customization. But the next major advancement in marketing is literally hacking the brain of the customer.

Neuroscience is the field of study where the response to products and consumer decision-making is understood at the level of body and mind. The Neuromarketing concept is based on a model wherein the major thinking part of human activity, including emotion, takes place in the subconscious area that is below the levels of controlled awareness. For this reason, the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.

Neuromarketing is a flexible method to determine customer preferences and brand loyalty, because it can apply to anyone who has developed an opinion about a product or company.

To know more on neuromarketing, read : http://blog.fractalanalytics.com/integrated-marketing-effectiveness/neuroscience-in-marketing/

Presently companies have started shifting or planning to shift on cloud and updating there entire data center with modern infrastructure solutions. They are optimizing their entire ecosystem to support mobility and new kinds of end-point technologies. To stay updated on today's market, need is to design an environment that's ready for virtualization and cloud. Organizations are running into application migration challenges.  Some apps can't be virtualized. Some are simple and can't be moved into a cloud ecosystem. Some apps have critical legacy dependencies and some apps are challenged by compliance and security measures. So here's the good news: new technologies are enabling a very granular understanding of applications and their unique requirements. Let's look at some ways that can work with challenging applications and some application migration options. # Understanding the Application DNA # What to Do With Mainframes? # Working Around Dependencies # Getting Creative with Challenge Apps # Ripping Off the Band-Aid. To read more, follow: http://www.datacenterknowledge.com/archives/2016/02/23/application-migration-know-your-options/

Any rupture in the Contact Center can be expensive and damaging so it is worth to approach these matters in the right way. Security is a journey and corporate companies must mesh up with technologies that support it. At the same time with security, friendly culture is appreciated. Some of the key points towards it are following: Security starts at the top: Security experts should be included in the planning before important decisions specially like signing contracts are made. Context is king: Business documentation should be made in a clear way. Caveat Emptor: Vendors are an important link and they can create a whole set of tensions. Experience shows that a well-planned security network saves money and improves economics. Last of all every organization should be honest and lower risks and improve financial conditions. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/795/Default.aspx

Technologies, today, have enabled bank customers to make payments, track spending or move money between different accounts easily just by going online with a PC, phone or tablet. People are using popular websites like PayPal, for cheap loans and saving returns. Cash machines, ATMs have also become more advanced and multi-functional which means customers will soon be able to send money overseas, receive money transfers, purchase foreign currency and carry out transactions such as applying for loans. According to futurologists, smartphones will become mobile wallets soon enabling a customer to use discount vouchers and earn cashback on any transactions.  Banks will also have to exploit social media well i.e. listening to customers and have conversations on networks such as Twitter and Facebook. Mobile banking also helps banks to know the physical location of their customers and provide services accordingly. For example, banks might text to offer foreign currency when the customer arrives at an airport. However, new rules and improved technology have made it easier to switch current accounts and will make it even easier in future which in turn provides enough incentives for the banks to excel in technology, in all aspects of their service. Read more at:http://www.thetimes.co.uk/tto/public/moneymatters/article3925149.ece