Nowadays, advancements in customer relationship management technologies are more customer-focused. Social media have created an environment where companies need to focus on delivering the best experience possible to their buyers. CRMs are now built to accommodate the insights from Internet of Things (IoT) connected devices, third-party vendors, and other sources for understanding the prospects and customers. This article explores different types of data necessary for customer understanding, and the way CRM can serve as a center for insights. Read more at: http://it.toolbox.com/blogs/insidecrm/does-big-data-equal-huge-personalization-exploring-big-data-insights-for-crm-70218