Major reasons why chatbots fail is their inability to understand the context if someone is being sarcastic. They fail to decipher if customers try to mix two languages or more. More than aiming for convenience, it ends up harming the user experience. Trying to make the bot answer every query rather than on a particular area makes it dysfunctional. In many cases, bots may fail to have human intervene into a problem or escalate the issue that it is not able to answer. It is more about how the chatbot is deployed. Disconnect occurs when businesses put chatbots without thinking through the customer or internal user journey. Nonetheless, chatbots would still make sense for functional activities for e.g. looking for nearby restaurants, flights between two cities, weather etc., instead of evolved transactions like choosing products and adding to cart that’s more suited to a browser experience. The technology is here to stay but it is not mature currently. In next three-five years, there will be a  lot of industry segments replaced by chatbots. Read more at https://www.entrepreneur.com/article/297633

Technology in the field of interaction and communication is changing at a faster rate. The newest additions to this field are voice interactions and it (Internet of Things). Modern homes are equipped with connected devices that adjust temperature and lock the doors at the command of your voice. Today big players like Microsoft, Amazon, and Apple are using voice apps as search options. Amazon has gone a step further by adding Echo-Show to provide visual results from voice queries. IoT is a system of interrelated computing devices and it's been featured in fitness trackers, smart watches and in homes with connected doorbells and lighting systems. The IoT and voice integration are next big shift and it's imperative for business to understand how this technology are changing user experiences and expectations. It is important for companies to keep pace with new innovations to keep the user experience on par with the marketplace. Read more at http://www.business2community.com/tech-gadgets/voice-interaction-internet-things-changing-user-experience-01846481

Search engine optimization or SEO is important for any business. But, you must know what is SEO and how do search engines decide what is relevant. SEO is what you do to make it easy for search engines to understand what your site is about, and serve the relevant page to the person who’s searching. Search engines decide what is relevant by content, performance, user experience, and  authority. To know more details about SEO, follow:http://www.business2community.com/seo/seo-for-beginners-01337761

Mobile Apps have been at the center of customer based marketing. With the sea of options to choose from, retention of customer is not only about the attractive feature but also about the user experience it creates. Bryn Adler, content marketing manager at Localytics, has a piece of advice, which will help grow your app experience and reduce churn. Here are 7 points to keep in mind:

• No misleading Ads

• Lead with value

• User experience is paramount 

• Use data to track usage, retention and engagement

• Targeted marketing is smarter marketing 

• Feedback is the holy text

• Predicting churn 

For more on this click the link http://www.business2community.com/mobile-apps/making-customers-happy-in-the-age-of-options-reduce-churn-retain-app-users-01271973

In the face of global competition, the business world needs to adapt new technologies and forgo past financial traditions. Following Derek Klobucher (Moderator of SAP Business Trends)'s article, most software were designed in the 70s, and 80s so they are slowly losing relevance in the modern era as the technology landscape is vastly changing. The way forward is adapting the next generation business platform. SAP is working on solutions to integrate instant real time insight, offer updated user interface and user experience which saves on transaction times by 30 to 40 percent, and be non-disruptive. Month end closing is a traditional; however modern times dictate fast, accurate and secure data analytics. To know more http://www.news-sap.com/how-real-time-analytics-will-kill-a-financial-tradition-sapinsider-2015/

Today’s era is Online Era. Online brands are emerging day in and day out. There’s a lot of competition in this sector with thousands of startups growing. Amidst this competition, how do you plan to make your brand stand out? The answer to this is an interactive User Experience via websites that are the face of these brands. Website user experience (UX) is important in forming brand perceptions. By tailoring this experience according to the needs of the customers, a brand can easily win their loyalty.

Greg Zapar, Director of User Experience at Wire Stone, in his article at cmswire.com has shared four key points to keep top-of-mind when optimizing your website’s UX to drive value for your customers. They are:

• Every Touchpoint Matters

• UX and Content are One
• Aim for the Middle
• Visualize Everything

To understand them in detail, please visit the following link:

http://www.cmswire.com/cms/customer-experience/put-your-best-foot-forward-get-smart-about-user-experience-029130.php

User Experience, also known as UX has become important and it impacts everything from app design to social media. UX designers work with digital marketing teams and this will only increase in 2015. Digital marketers will benefit when working with the UX design teams as it will provide loads of ideas that revolves around how they position the product for sale and marketing. Tara Lifland (Content marketing manager), writes in her article about why UX is important and where. Read more at: http://www.socialmediatoday.com/marketing/2015-03-26/5-reasons-why-user-experience-important

In a recent research, it was found that user experience and the user interface (UI) are two most important elements in the success of an enterprise app. But, there is a need to plan for the future app and should have a development strategy. The objective is to get the right app for the company. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/are-the-latest-mobile-trends-driving-short-term-behaviour/1655