Stepping into the shoes of a video content creator can be a scary proposition. Many of us are unfamiliar with the equipment, relevant software or what kind of content our brand/product needs. Analysts predict that most of future content consumption is going to be in a video format. So to do it just grab your smartphone camera. A modern smartphone is good enough for a beginner to start producing quality video. Watch YouTube videos on how to edit clips and add effects to make your videos appealing. Use the freeware available to you like windows movie maker to get yourself off the ground. Go for Simple formats like customer testimonials, Q&As, product demonstrations, executive introduction. While creating the video you should keep in mind the target audiences and the platform it will use. Read more at: http://www.marketingprofs.com/articles/2016/30276/a-beginners-guide-to-creating-video-content