Artificial Intelligence has played a major role in video marketing since always, and it always will. Producing numerous new algorithms to find the related videos for the customer is one of the key features of AI in video marketing. Increasing the reach of video, making more people engage to it, and many more advantages of AI makes it one of the key components in video marketing. Read more at: 

https://www.smartdatacollective.com/fascinating-ways-ai-intersecting-video-marketing/

Video Marketing is a growing trend in the world of marketing. Yet, most companies producing online video content are not up to the mark. Companies should aim to improve their brand with video marketing. The video placed on a website speaks more about a company’s identity and what the company think about their audiences. This is where video usability (the practice of influencing how a person uses and experiences video on a website) comes in. Jack Barron (Managing Director at WeBelieve Media) in his article link writes about what one can do to improve the quality and video experience of a company’s website. Read more at: http://www.thelawofattraction.com/how-to-create-your-reality-with-intentional-thoughts/

In today’s world, it is important to grab the attention of potential customers and using videos is one of the ways to grab attention of customers. One can tracking video viewing activities of prospects, and thus can gain better insight into who are leads and thereby increase conversion velocity. Tyler Lessard (CMO of Vidyard, a video marketing platform), writes in this article about what to expect from video marketing in 2015. Read more at: : http://www.marketingprofs.com/articles/2014/26719/2015-will-be-the-year-of-video-marketing