Adobe Analytics Cloud is a premier customer-intelligence engine which helps brands to not only analyze vast amounts of dispersed data, but also translate that data into customer profiles. It is built on the Adobe Cloud Platform which uses Adobe I/O and Adobe XDM, and an artificial-intelligence framework called Adobe Sensei. Virtual Analyst, the latest algorithm that was introduced in the market, delivers valuable personalized insights into incongruities which impact your business. Also to integrate Adobe Analytics with additional data sources new content packs for Microsoft Power BI have been introduced, including:Traffic Analysis to quickly discover and analyze digital-traffic trends; and Mobile App Analysis to take an in-depth look at mobile app user engagement and performance. Read more at : https://blogs.adobe.com/digitalmarketing/analytics/next-chapter-virtual-analyst-powered-adobe-sensei/