The visual data discovery (VDD) approach increases the probability that business managers will find the information they need in time to make effective decisions. This is the main reason behind VDD’s rapidly growing fan base. While traditional BI solutions can be invaluable, they do have limitations. Dashboards come in handy in few cases, but there is still a fundamental problem – the dashboard designer must have anticipated the need for that line of questioning or train of thought when the dashboard was originally built.  So, if unexpected questions arise, business managers end up making decisions without data, operating on gut feel alone.  And that means they end up operating without real answers at all! So, here’s the key question:  Do you ever get questions in your logistics operations that are unexpected and hard to answer? This is where visual data discovery tools excel.Visual data discovery tools provide a rich, visual environment that enables business users to easily interact with, and manipulate, information directly, hands-on.  They provide a compelling solution to help business managers explore data, without the assistance of skilled IT staff.

To know more, visit David White’s article by clicking on the following link:

http://logisticsviewpoints.com/2014/04/07/new-approaches-analytics-revolutionize-logistics/