Internet of Things is creating a revolutionary technology space and the connected devices are producing an enormous amount of structured and unstructured data which can be analyzed to give insights. Retail stores can with the help of VLC technology store information about the customer and analytics can decipher his buying patterns. IoT connects everything in our daily lives from smart homes to transportation to health which generated huge data. Businesses are able to take timely decisions and can even predict events by analyzing data from IoT. They have gone from reactive to proactive. Read more at https://www.experfy.com/blog/integrating-iot-with-big-data-a-revolutionary-step