Like other conservative industries, chocolate industry is also interested in applying smart marketing techniques for their business. Companies need to be more scientific in their marketing ways and by now it's proven that future growth of the chocolate industry also depends on data-driven consumer marketing. Vosges Haut-chocolat company used the method of predictive analytics solution to reach its buyers. The difficulty in this task was to figure out how price sensitive were the consumers. With newly discovered software's and AgilOne predictive marketing cloud, Vosges tried to target all its customers who had left shopping carts and also found all different reasons for their - not purchasing the chocolates. Predictive analytics made it possible for the company to provide heavy discounts to the people segmented into proper user-groups and increase their sales so that consumers who would never buy any chocolates ever could be differentiated from the rest.

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