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TOPIC: Introduction to predictive analytics

Introduction to predictive analytics 5 years 4 weeks ago #40

  • Soutrik Kumar
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Predictive models determine patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding towards decision making.
The video, , will help to know what is predictive analytics and how it adds value in marketing.
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