A META Tag is HTML placed on a web page for the purpose of gathering data. META tags are not visible to the end user, but are leveraged to provide customized data identifiable by the Page Tag, who gathers it and sends it to the Web Analytics Data collection repository.

A PAGE Tag is a block of code leveraged for gathering data for capture in an analytics tool. Typically, a page tag is java-script code that is executed initially when a web page loads and subsequently when pre-defined page based events are triggered (Clicking a link to download a file, for example).