Occam's Razor

1. Transform Data's Impact: Pick The Right Success KPI!

   Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. (Suspiciously, there […]

   The post Transform Data's Impact: Pick The Right Success KPI! appeared first on Occam's Razor by Avinash Kaushik.

2. Winning With Data: Say No To Insights, Yes To Out-of-sights!

   If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in posts about how to build […]

   The post Winning With Data: Say No To Insights, Yes To Out-of-sights! appeared first on Occam's Razor by Avinash Kaushik.

3. Robust Experimentation and Testing | Reasons for Failure!

   Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It truly is the bee's knees. You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually […]

   The post Robust Experimentation and Testing | Reasons for Failure! appeared first on Occam's Razor by Avinash Kaushik.

4. The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

   I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head fake KPIs to the list: […]

   The post The Most Important Business KPIs. (Spoiler: Not Conversion Rate!) appeared first on Occam's Razor by Avinash Kaushik.

5. Increase Analytics Influence: Leverage Predictive Metrics!

   Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But first, let's take a small […]

   The post Increase Analytics Influence: Leverage Predictive Metrics! appeared first on Occam's Razor by Avinash Kaushik.