Occam's Razor

Digital Marketing and Analytics Blog
  1. Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes […]

    The post Deliver Step Change Impact: Marketing & Analytics Obsessions appeared first on Occam's Razor by Avinash Kaushik.

  2. The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where […]

    The post The Impact Matrix | A Digital Analytics Strategic Framework appeared first on Occam's Razor by Avinash Kaushik.

  3. By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still […]

    The post Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates! appeared first on Occam's Razor by Avinash Kaushik.

  4. Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is […]

    The post Breaking Silos: Passive Consumption + Active Engagement FTW! appeared first on Occam's Razor by Avinash Kaushik.

  5. I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and […]

    The post Closing Data's Last-Mile Gap: Visualizing For Impact! appeared first on Occam's Razor by Avinash Kaushik.

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