Analytics Talk

Digital Analytics for Business
  1. A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]

    Understanding the Google Analytics Cohort Report is a post from: Analytics Talk by Justin Cutroni

    The post Understanding the Google Analytics Cohort Report appeared first on Analytics Talk.

  2. The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

    Using Offline and Online data to drive Google Analytics Remarketing is a post from: Analytics Talk by Justin Cutroni

    The post Using Offline and Online data to drive Google Analytics Remarketing appeared first on Analytics Talk.

  3. One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

    Understanding Cross Device Measurement and the User-ID is a post from: Analytics Talk by Justin Cutroni

    The post Understanding Cross Device Measurement and the User-ID appeared first on Analytics Talk.

  4. We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]

    Universal Analytics: Now out of beta! is a post from: Analytics Talk by Justin Cutroni

    The post Universal Analytics: Now out of beta! appeared first on Analytics Talk.

  5. A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects […]

    Advanced Content Tracking with Universal Analytics is a post from: Analytics Talk by Justin Cutroni

    The post Advanced Content Tracking with Universal Analytics appeared first on Analytics Talk.

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