SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Analytics is the global key

The old practice was to study the analytics from a historical perspective but in today’s marketing scenario, we need analytics that present a forward-looking view. There is more potential in data and analytics. Thus, that’s what the McKinsey Global Institute’s partners Michael Chui and Nicolaus Henke share their views with McKinsey Publishing’s Simon London. The age of analytics: Competing in a data driven world is a new McKinsey Global Institute research report in which Nico and Michael are among the co-authors of it. In the McKinsey Podcast, according to them data and analytics is important for customer engagement and satisfaction because a lot of data is available, connections are many and there are many understandable machine techniques and languages through which it’s easy and comfortable to analyze data and to take decisions differently. The data analyzed must be organizable in the ways needed. The data must be such that it develops helpful use cases.

For more information visit:

https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/how-to-win-in-the-age-of-analytics?cid=other-eml-ttn-mip-mck-oth-1801.   

Rate this blog entry:
Adopting Artificial Intelligence
SLAM technology: Future of augmented reality

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Sunday, 15 December 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us