Ever heard of Location Analytics?

Well, that is what the next level of analytics is. 

Willing to learn the consumer behaviour deeply, the companies are investing in technologies that can track the locations of their customers, and also gain insight into what they are buying and where they are buying. Location Analytics can help the companies to fine tune their inventories, effective pricing of their products and much more. They combine all the data - ranging from customers' purchasing information to Geographical Information System data in order to study patterns and gain understanding of how, where and why customers buy. 

Go over to http://www.allanalytics.com/author.asp?section_id=1411&doc_id=257137 to have an in depth knowledge of Location Analytics and to http://www.bigdata-startups.com/BigData-startup/world-largest-coffee-shop-starbucks-grinds-lot-data/ to know how the world's largest coffee shop Starbucks is implementing Location Analytics.