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Avoid these Mistakes in Analytics

“If you live long enough, you'll make mistakes. But if you learn from them, you'll be a better person.”

- William J. Clinton

Trial and error are part and parcel of our everyday work. But, learning from mistakes and performing better, is what that makes the difference. In this article, Rachel Sprung, Product Marketing Manager at HubSpot, has shared some of the mistakes in the field of analytics that she had experienced. They are:

  • Thinking low numbers are always a bad thing
  • Confusing correlation with causation
  • Confusing visits with views (and vice versa)
  • Equating more time on a page with higher engagement
  • Counting internal website visits toward your goal

 To know more and avoid such mistakes, visit the following link:

http://blog.hubspot.com/marketing/marketing-analytics-mistakes

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