Nowadays, a lot of marketers face the challenge of using all of the data generated by the CRM solution and assembling it in understandable forms. To overcome this, it’s essential to choose an advanced CRM platform that can pull in information from various sources and has powerful analytics and reporting capabilities built in. Read more about the marketing benefits of CRM-driven Big Data at: http://www.business2community.com/big-data/leveraging-big-data-analytics-from-crm-01357102#8UDzqw31MbUEzSzX.97