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Big Data and Restaurant Performance

A famous chain that oversees the operation of 514 restaurants across the US, has found a way to integrate Big Data with Business Intelligence Services. The system works on data from point-of-sale, marketing, promotions and customer surveys to provide feedback on sales in real time. This not only helps them maintain a competitive edge, but also maximize profits. Big Data was used to select which item to put on the restaurant's menu too. After evaluation of sales, simplicity of preparation, profitability, quality and brand. Only once they met the required target, were they made permanent on the menu of that restaurant. Read more at: http://www.forbes.com/sites/bernardmarr/2015/06/02/big-data-at-dickeys-barbecue-pit-how-analytics-drives-restaurant-performance/

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