Digital privacy is dangling on the edge of the cliff as public cynicism has always been high. To battle this, there has been innovation in Big Data: Customer Empowerment. Usage-based insurance (UBI) programs can allow people to trade in their personal data in a transparent market transaction. Companies thus have data owners that are treated based on their data, thereby increase brand satisfaction and reaping larger profits. A survey hinted that half the consumers in U.S., U.K. and Australia are alright to share personal data in exchange for product/service incentives. Drivers of automobiles can now track their driving behavior with sensors that calculate personal driving profiles that are then factored into their auto insurance. Read more at: http://techcrunch.com/2015/06/29/the-latest-big-data-innovation-is-consumer-empowerment/