Big data is a popular term used to describe the exponential growth of structured and unstructured data. Despite of such an understanding by business organizations, according to a survey, second annual analytic usage, trends, and future initiatives report, 75 percent of businesses have yet to reach big data production. However, just 12.6 percent of respondents said their company has completed several big data projects that are now in production. Drew Rockwell (Lavastorm CEO)said “It’s organizations that go the next level by removing complexities from the analytics process and empowering others in the organization, namely business analysts, who are going to be able to turn data insights into actionable business enhancements for long-term success.” According to another survey, one concern for executives who are experimenting with big data is a shortage of expertise in that field. With a lack of big data skills, organizations are reluctant to take the plunge since a clear ROI immediately available. Without being open to a little disruption, organizations will have a much more difficult time adapting to changing consumer mindsets. Businesses should conduct their own research and see what options best fit their needs. Read more at: 

http://www.pymnts.com/in-depth/2014/is-big-data-just-a-big-problem/#.U6KBPZS1Yn7