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Business Analytics and Business Intelligence: No More A Luxury

Each and every sector of the economy is about personalized experiences. Business analytics and business intelligence is now a necessity. Data driven marketing strategies directly translate into conversions and revenues.  It is high time for the financial services industry to adopt the same.  The financial institutions are lagging in terms of consumer expectations and level of customization. Exclusive focus should be on their consumers and their specific needs.  In fact, successful implementation can add up to 14% to the annual revenue. Read more at: https://thefinancialbrand.com/65396/banking-data-analytics-marketing-personalization/

 

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